If you ask emerging artists what the hardest part of their work is, many will say that it is getting broadcast for their music, so promoting yourself on SoundCloud and thinking about how having a good amount of Sound followers. It would be one of the smartest you can do to get recognition.
SoundCloud has an average of 175 listeners per month, which is a few million more than the 140 million active users of Spotify. One thing that differentiates both platforms is that the SoundCloud user base is largely composed of independent musicians along with producers, room owners, A&R representatives, and record labels, not to mention Music fans always hungry to listen to new music.
Many important artists have been discovered thanks to simply uploading their songs to SoundCloud, such as DJ / Electronic music producer Kygo and rappers Post Malone, Fetty Wap, and Lil Uzi Vert. Similarly, the self-published “trap soul” artist Bryson Tiller attributes to the platform his growing success, in a Hot New Hip Hop interview he says, “SoundCloud is key to my success, seriously.”
SoundCloud has been crucial in creating a career for these and many other artists, becoming an essential tool for those looking to attract important industry contacts and increase their listener base. How do you manage to create and nurture a fan base on SoundCloud?
Create A Full Profile
This seems common sense, but you would be surprised at the number of artists who fail to create a good profile on SoundCloud.
To start, you should dedicate yourself to writing a good artistic biography. Think of a brief presentation with the aim of generating interest in you and your projects. In many cases, it will be the first impression a listener has of you, so do it right.
When you upload songs, accompany each one with an interesting image, and make it something different from your profile picture. This is branding as your songs begin to attract attention; people will associate the images with your songs and artistic name.
Use a complete group of musical style labels, so that the people you want to reach can easily find your music. What’s more, don’t forget to keep your contact information up to date in case some type of industry wants to contact you. And always insert a link to your SoundCloud profile on your websites and social networks.
Connect, Connect, Connect
SoundCloud could be considered the Linkedin of the musical world. So, apart from regularly posting good music, the best way to make yourself known in SoundCloud is to connect with other users actively.
You can start by looking for artists who make music similar to yours. Look at their fans, connect with their most active listeners, follow them, interact with them. Joining groups and forums dedicated to a genre are also good ways to spread your music. It is similar to networking in person, and if you spend some time each day to interact with people, they will soon notice you.
When you talk to fellow artists, combine things a little. Instead of just showing your songs to people, why don’t you ask them before they send you their music? If it is good, refuel it on your profile.
Pay for what you have to pay.
Many of you already know the services offered by guaranteed followers, listeners, likes, etc. in exchange for money.
Good SoundCloud users can easily detect when musicians pay for their “success.” For example, if someone visits your profile and sees a lot of listeners without likes, comments, or reposts, they might intuit that something does not work.
Instead, if you have a budget to spread your music, there are many more honest ways to promote yourself. Putting a few turkeys on Facebook ads is a way to adjust your promotion, as they allow you to choose the target audience by age, location, music genre, and even those who “like” a certain artist.
Another proven method is to address relevant influencers in your musical style and pay them to share your song. This can bring traffic to your profile and, if your music is really good, it should generate comments, likes, and new followers.