Similarly to the YouTube Partners program, the new service will allow artists to monetize the content they upload to SoundCloud through paid ads. The ads will appear, either on the SoundCloud player or in a streaming audio file. When the program was presented for the first time, there were no specific conditions that defined exactly how revenue sharing would work. But, from what I’ve read, it seems that the artist will be rewarded every time an ad appears on any track he has uploaded.
The SoundCloud platform maintains a unique community and a very select group of listeners, so it is great to use it to create a fan base and connect directly with them – although the most interesting, perhaps, is that you can also get money by doing so.
“It’s as if we had a connection with this company, the SoundCloud Premier program has been really amazing for all the things we are trying to do,” says indie duo The Cathedrals. “We self-manage and release music independently, so working directly with people who care about music, our music, has been one of the biggest benefits of being part of the SoundCloud Premier program.”
Despite all the benefits mentioned, SoundCloud Premier remains an initiative only accessible by invitation, although, from the platform, they assure that they will “expand this opportunity quickly to include many more creators in 2018”. For this purpose, they have a registration form that we link below, although they also point to the option of being part of the program if you work or have a contract with a stamp attached to it.
And in any case, the first step is to be part of SoundCloud: that’s very simple because they offer free accounts with up to three hours of time for music uploads. If you want to extend that limit, the ‘Pro’ mode reaches six hours for $ 7 per month, while the ‘Pro Unlimited’ variety is dedicated to professional profiles, without time limitations and advanced tools, for € 11 per month.
Here is a breakdown of the different levels of service they offer:
- Partner – This level is free, but only allows you to upload 3 hours of content. It comes with online help and basic statistics (counter of views, likes, comments, and downloads).
- Pro – This level will cost you € 6 per month (or € 55 per year), and your upload limit goes up to 6 hours of content. The Pro level allows you to activate Quiet Mode, which lets you manage comments and statistics of your tracks. This level allows artists to highlight their best work, placing their favorite tracks and playlists at the top of the profile.
- Pro Unlimited – This level offers unlimited file upload – hence its name – and costs € 15 per month (or € 135 per year). Apart from everything mentioned above, it offers advanced analytics functions. With Pro Unlimited, you can see who listens/downloads your songs, in which countries/states/cities you are most popular, and which social networks give you more traffic or followers.
- Premier – The Premier level is by invitation only and is the stadium where artists can start earning money with the tracks that go up.
If you haven’t received an invitation from SoundCloud yet, don’t be afraid. SoundCloud has chosen, one by one, a small group of artists or “creators” to participate in the initial launch. Eventually – hopefully, sooner rather than later – SoundCloud intends to fully launch the new ad format, making it accessible to all registered users.
Apart from limiting the group of artists, SoundCloud has also limited the number of brands that will participate in the initial ad phase. Some of these companies are Red Bull, Jaguar, and Comedy Central. Some of the initial content partners are Sony / ATV, BMG, Funny or Die, and Goldlink, the Washington hip-hop artist.
So as long as they maintain this ideology, there should not be too much resistance from users. Meanwhile, rumors have reached me that registered SoundCloud users can request an invitation. I have not been able to verify this point, but I imagine it is only a matter of time.
Five Novelties From Soundcloud Premier To Monetize Your Music
Promotion of playlists for your new releases
Do you have a new theme or a complete album ready to show them? The new songs from the creators of SoundCloud Premier are now automatically eligible for promotional rotation on featured playlists ( playlists ), including the new music feature “Fresh Pressed” on the SoundCloud homepage.
Media promotions made by SoundCloud
New or trending SoundCloud Premier artists are included in weekly and monthly promotions of SoundCloud social media channels, e-mail newsletters, audio and video promotion spots throughout the platform and various external marketing opportunities developed by SoundCloud
Opportunities for association with the brand
SoundCloud unites creators with some of the world’s directing brands in search of partnership opportunities that give them more exposure and money for their pockets.
The creators of SoundCloud Premier are the preferred option for SoundCloud live events such as SXSW and other emerging presentations. They also ensure that “we will add new opportunities to help creators improve their live shows and grow their fan base.”
They help you when you need it.
From the platform, they offer dedicated support to the SoundCloud Premier member community, in addition to having additional training resources to configure your presence in SoundCloud Premier and make the most of this opportunity.