What is Tectoria?

November 12, 2014 by Nevin Thompson

San Francisco has Silicon Valley. Vancouver has become Hollywood North. Victoria has transformed into a place called Tectoria.

Everybody who lives here now knows that technology is the number 1 industry in Victoria. There’s even talk around the water cooler about the fact that the tech sector in Victoria generates $3.15 billion in annual revenues and directly employs 15,000 people.

In short, it’s a point of pride for many people in Victoria about how the tech sector here has morphed into a juggernaut that generates more high-paying job openings than there are people to fill them.


But Tectoria is about more than just company headcount. The term “Tectoria” represents the incredible change that has taken place in Victoria over the past 25 years.

Tectoria represents the convergence of technology, talent, entrepreneurship and art that is reshaping Victoria into a truly creative and innovative hub.

A complete transformation over 25 years


Victoria has not always been identified as a hub for technology and the creative industries.

Our beautiful island city was once known chiefly as a government and university town with superb weather and a spectacular natural setting perfect for attracting retirees and tourists.

Now there’s a good chance that some of 3.5 million tourists who visit Victoria each year will become tech workers and investors here.

Victoria’s natural beauty makes people want to come here, and then do anything to stay here. People get creative when it comes to setting up shop in Victoria.

And that’s why Victoria has such a flourishing tech sector that only continues to grow.

Victoria regularly wins awards for being Canada’s:

But that’s not what makes up Tectoria.

Victoria is developing its own Imagination Economy. It’s something that happens when you bring together a ton of imaginative innovators, entrepreneurs, tech talent and creative types. Some examples of our home-grown Imagination Economy include:

  • Rifflandia
  • Transmit Now
  • TEDx Victoria
  • Pecha Kucha
  • Jazzfest
  • Tall Tree Festival
  • V.I.C. Fest
  • Jumpship
  • Feast of Fields
  • Tall Ship Festival
  • Beerfest
  • Whiskeyfest
  • Rock of the Woods

What’s next for Tectoria?


Innovators, entrepreneurs and creators now have a new home in downtown Victoria. Fort Tectoria is the name of the four-storey building on Fort Street VIATeC launched in September 2014.

The building, across the street from iconic Ditch Records (the best record store in Canada), features a massive 15,600 square feet of space. It’s intended to be a great new public space downtown for holding celebrations and events, for launching new companies, and for providing a place for like-minded creators and entrepreneurs to meet and share ideas.

In addition to providing a home for Accelerator participants, the four floors of the new Fort Street location provide coworking space, encouraging entrepreneurs and members of Victoria’s creative industries to rub shoulders, connect, and collaborate.

Since Fort Tectoria’s launch in September the space is already full. A number of the companies that call Fort Tectoria home are set to experience incredible growth.

So what’s next for Tectoria?

This is only the beginning.

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